An advertisement, no matter how great it has turned out to be created, has no value if no one sees or hears it. Great advertising is more than a great ad, it is about how much it has generated to boost your business sales.
Media buying is the procurement of spaces for ads display. It ranges from newspaper ads, TV ads and online banner ads. This blueprint is all about the process of buying digital media ads through Retargeter, a digital advertising solutions service provider and how easily you can start a media campaign to widen your audience reach.
This whole process starts off by having a platform like ReTargeter, covering your ad creatives or getting them done, and a good budget. After a good amount of research, creating your campaign becomes much easier, especially with the right service.
What You Need
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An account with a digital advertising and management service like ReTargeter – Sign up at https://retargeter.com.
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Campaign budget. It can be any amount you want but ReTargeter starts you off with a minimum of $500.
– $500
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Your ad creative – Design one or have a designer create your ad for you.
Setup Steps
Set up Retargeter.
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Register for your own account at https://dashboard.retargeter.com/register.
Create your campaign.
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Click Create New Campaign > Place the retargeter tag on each page of your website’s HTML >Click Next.
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Upload the ads you had made for your campaign and click Next.
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Select a campaign package > Enter your billing details > Click Finish.
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Create a more comprehensive description of who your target audience is.
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Make a list of your audience’s current needs and issues based off feedback.
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Get somebody to prepare your ad creatives and have them made.
Timeframe
Time to do: 1 week
Time to see results: 1 month
Additional Tips
With the promise of reaching your audience no matter the place, it’s important that you make sure your campaigns and your own audience has been optimized and highly targeted. You will need a powerful boost with real-time digital ad solutions so do your due diligence to ensure that you get to fulfill your needs in the service that fits your business.
- Track results and KPIs.
- Consider other advertisers on your chosen platform.
- Segment your campaigns for optimization.
- Finalize your campaign message before you buy media.
- Have a sizeable budget.
- Know where and who to target.
Potential Results
Optimized campaigns can potentially increase your revenue by 50% in the first few months. Top notch campaigns can earn a lot more like a .31% click through rate. You can also expect an increase of over 6,000 customers within a few months.
