Advertising and driving traffic to your site is one of the biggest challenges you face after launching an online business. There are many methods and ways for you to do that, but in this blueprint, we will be tackling Pay Per View ads.
These are the ones you put up to lead people to your site and only get charged for when people do get to view your ads and site. You can do this with banner ads, pop- ups, and more. There are many ways to get this done but the first and most important thing you need to decide on? The platform you’re using.
No matter how good your ads are, how well your site is doing, or how useful your products or services can be, if you’re on the wrong platform then you won’t be seen. But once you do, get your budget together, geographic locations locked, and campaign details perfected, and you’re most certainly good to go.
What You Need
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Subscription with advertising platform like RTX – sign up at https://app.rtxplatform.com/signup
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First Deposit – if you’re unsatisfied, RTX will pay you your deposit back in full
– $500
Setup Steps
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Sign up for RTX at https://www.rtxplatform.com and submit your deposit.
Create your campaign.
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At the dashboard, go to Campaigns > New Campaign > Add a Campaign Name, Start and End Dates, Time Zone.
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Check Status and make sure it’s Active. You can click on the drop down anytime to change the status to Paused or Archived.
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On Locations, click Custom geographic targets > Edit Geographic Targets and choose your location. By default, your ads will be displayed everywhere in the United States.
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Scroll down to OS Targeting and choose to enable or restrict some operating systems or devices.
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On Budgeting, set a Default Bid by adding keywords or targets. Bid recommendation tools will help you choose the best bids for specific keywords after 30 minutes.
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Scroll down to Daily and Total Budgets to set a cap and keep you from overspending on your campaign. Check Unlimited Budget if you want to run your campaign indefinitely.
Prepare your campaign details.
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Figure out what you want to be advertising.
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Create a draft of what you want to be seen on your ads.
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Research: keywords and who or what you’re targeting.
Timeframe
Time to do: 4 weeks
Time to see results: 2 months
Additional Tips
Before anything else, think about your ad placement: Above The Fold or Any Available. Above The Fold gets better click through rates as it’s in a place where people don’t have to scroll down to see; but if you’re going for volume, go for Any Available and get your ads placed wherever in the site.
- Do research on demographic analysis – where do they browse from.
- See unexplored angles and take them.
- Double and triple check your target lists before creating a campaign.
- Delete targets and stop paying for ads that don’t convert.
- Make use of a landing page.
Potential Results
With the right insights and targeted ads, your conversions could improve by over 30% in the first few months. A good campaign could earn you $300 a day. But with the right platform, you could generate up to $500 a day instead.
