Video marketing is simple. It’s using a video to market your product, service, brand, or business.
Any good marketing campaign will include videos. It presents your message better and invokes feelings in your audience that a regular photo cannot. There are also studies that there is a higher probability that someone will become a buyer if there are videos involved.
There are so many factors for you to consider if you want to get into video marketing. Creating the video, for one, costs a lot of money, manpower, and time. You need to stay on top of everything: the budget, the schedule, the vision.
Once you succeed, you’d need to find a platform that plays your videos fast, increases its visibility, and gives you a little heads up on how your campaign is doing. Having all of these in mind, it would do you good to have a software that offers most, if not all, of the services you would need.
What You Need
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Your marketing videos. They could be raw footage and you could edit them on your own.
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A plan: from video creation, to marketing, all the way to syndicating yoru content.
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A software to syndicate your content – consider Ooyala. Get it at http://www.ooyala.com/solutions/monetize-video
Setup Steps
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Figure out the message and goals of your videos.
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Decide whether or not you’re creating one or a series for your campaign.
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Get a team to create your videos or use a video creation software to make one yourself.
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Find a platform to syndicate your content. Ooyala is one service that claims to have everything that you could need to market your videos. If you’re interested, set up your Ooyala account by contacting them via [email protected].
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Meanwhile, hover over Log In > Click Backlot > Click Create Account.
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From the dashboard, click Add New Content.
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Click Video > Choose the file you want to upload and add a catchy title, description, and label.
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Add images. Browse through the automatically taken still images > Click Use Selected Image on the picture you want to use. Click Upload Custom to upload an image of your choosing.
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To find all your videos and labels, click Manage > Click on a label to find all of the videos you’ve made that correspond to the specific label.
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Click on Publish > Syndication Controls to manage the options for your content like where and how it’s shown.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Increase brand recognition and boost your sales by publishing and advertising with the right service for you. Learn more about customizing your own ad sets, paywalls, and players; and of the service itself. It can be quite overwhelming at first but it’s definitely worth it.
- Control your syndication costs by making sure that your viewers see a significant amount of your videos before you get charged for advertising.
- Consider SpotXchange for paid syndication.
- Have important details of your business appear in the first few seconds of your videos.
- Despite being crowded, don’t overlook YouTube.
- Include newspaper sites aside from social media.
- Work on your video descriptions and keywords.
Potential Results
With online video marketing being one of the most effective ways to get customers to recognize and engage with your business, dedicating your time and focus on improving that could increase your subscriptions by over 30% in a year. You could also generate thrice the average video plays and views within a couple of months. If we’re looking at sellout rate, you can reach up to 100%.
