Creating content and sharing them on social media sites is easy enough. The challenge is getting people to click on the things you share and getting them to share it themselves.
With the average human being having an attention span of 8 seconds, being able to show your content fast and easy is a must. Even scandalous content gets closed when it takes a long time to load, how much more articles that are “just” feel good and interesting?
You’ll need a service that allows you to create articles fast and loads them on sites, like Facebook, even faster. Because you’ll need two things to succeed: intrigue and speed; without those, your readers and followers may not end up hitting the like and share buttons.
What You Need
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Logo
Articles
Facebook Account.
Account with a creation and publication service for Facebook.
Setup Steps
Set up Instant Articles.
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Create and set up your account at https://instantarticles.fb.com.
Import, develop, and submit your articles.
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Import your articles to Facebook to convert them to Instant Articles.
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Connect and authorize your site to convert your articles to Instant Articles by going to Publishing Tools > Configuration > Connect your site.
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Download the Facebook Pages Manager app and review the Submission Checklist.
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Prepare your 5 articles for submission and then go to Configuration > Submit for Review.
Start sharing.
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Once approved, go to your page on your Facebook account.
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Click Publishing Tools.
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Go to Instant Articles > Configuration.
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Below RSS Publishing, click Auto Import OFF to turn on auto- publish for RSS feeds so all your articles load automatically as Instant Articles on Facebook.
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Go to Production Articles on the left panel to see your individual articles.
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All approved articles are automatically published.
Create your preliminary articles.
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Create a list of topics you want to write about.
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Narrow it down to 5- 6.
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Do keyword research on each.
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Figure out what type of articles they will be; what media they will contain, and whether or not there will be quizzes and the like.
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Start writing.
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Find a service to use. Instant Articles is one that is specifically designed for Facebook.
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Connect your site.
Timeframe
Time to do: 1 week
Time to see results: 1 month
Additional Tips
Consider direct- sold ads and ad placement. Identify your social influencers and contact them about your infographics and how they could be interested in them. Create an offer or reason for people to sign up for your list as well as click links. Establish syndication criteria for blogs that want to use your content. Ask your influencers for style guides that could help your infographic design. Talk about attribution and credit for your infographics.
Potential Results
By using services like Instant Articles, there is a 70% less probability that your viewers will abandon your articles. Also, Instant Articles gets 20% more readers. By working on your content and monetization methods, you can reach more audiences, get more clicks and views on your articles, and better brand recall.
