Understanding how to succeed on a popular platform like YouTube will require a bit more work than just signing up and posting a video that you’ve created. Get yourself a tool that assists you in understanding when to best post your videos, what words to use in the description and tags, and what your competition has been working on, too.
Whatever it is that you do intend to do, it’s important that you get some data on your videos first. Without those, you won’t be able to make the right decisions that will improve your channel.
There are many ways for you to get the metrics that you’ll need. But in this blueprint, we will discuss a Chrome extension tool called VidIQ that analyzes and reveals data of YouTube videos while optimizing your own videos.
What You Need
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VidIQ Plan – Sign up and start with a free plan at https://vidiq.com.
Setup Steps
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If you’ve chosen the latter, get the Basic Plan when you sign up at https://vidiq.com. It’s free.
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Download the Chrome extension by clicking the notification on your dashboard > Watch videos or read their tutorials to familiarize yourself with the stats that are displayed by the extension.
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Integrate your YouTube account with your VidIQ account.
Check on your videos.
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Click the Videos tab to locate the videos you’ve uploaded on your channel and their metrics.
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Create Description Campaigns for all your videos and monitor CTRs by going to the Campaigns tab where you can.
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Click Subscribers to see what videos and top channels they’re watching.
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Click the SEO tab to see the recommended tags for your videos.
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Click on the + sign beside the tags or click Add All Tags on top.
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You can also drag your current tags to group similar ones.
View competitor metrics.
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Stay ahead of the competition by clicking on the Competitors tab.
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Enter their channel ID to see their video views and subscribers.
Do some research.
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Make a list of the videos that aren’t doing as well so you can check on their metrics later.
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Do keyword research and list down the ones you’re missing out on.
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Find your competitors. Write them down and include their URLs.
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Find a service to use, or you could use our recommendation, VidIQ.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
YouTube marketing takes a lot of time and a lot of studying. Take advantage of all the tools and analytics vidIQ provides to give you a better understanding of how you should go about with your future content, and how you can improve the content you’ve already posted.
- Engage your viewers with unconventional content.
- Choose keywords that people use to look for information.
- Make sure your video descriptions are witty and have appropriate tags.
- Always include your logo in your videos.
- Take advantage of channel page views and drive traffic to your other sites and social accounts.
- Make your content creative and witty, or tear-jerking.
- If you have a product, showcase what it can do and why they should buy it without making it a hard sell.
- Add subtitles to your videos.
- Collaborate with other brands and YouTubers.
Potential Results
You can grow your library of tags by ten times in just a couple of minutes. Manage all of your channels on your chosen platform so you don’t lose sight of the campaigns and performance for each. Succeeding will take a lot of work, but with the right tools, you’ll get more subscribers, up to 60%, and around 58% of viewers on your videos.
