Getting people to sign up for your site or participate in a subscription of yours is a big thing. It opens you to many marketing opportunities and gives you better results when looking at metrics and reports.
The challenge there is getting people to sign up, to have them take the time to type in the information you want from them and participate in your campaigns. You’ll need a landing page that gets you the information you want and entices your visitors to respond to it.
You could create one on your own from scratch if you’re the technologically- savvy, site developer type. But you can also make things incredibly easy for you by downloading a theme and plugin for your WordPress site. Increase those conversions with a great landing page and grow your business the way you want.
What You Need
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WordPress theme or plugin
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WordPress site
Setup Steps
Set up OptimizePress.
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Get OptimizePress at https://www.optimizepress.com
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On your WordPress dashboard, go to Plugins > Add New > Click Upload Plugin > Install OptimizePress.
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Go to the OptimizePress tab on the left panel and enter the API key in the given space. You can find your API key on the Licensing tab on the OptimizePress site.
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Below OptimizePress, click on Dashboard > Email Marketing Service and choose the email service you have. Click Connect on the email service you have > Enter your email address and password then click Log In.
Create your landing page.
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Go to Create New Page > Opt-in/Landing Pages.
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Scroll through the templates. Hover on one and click Preview this template or Use This Template.
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Type in the title of your page and the page URL you want to use. Click Check Availability and Create Page when you’re done.
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Go to Colour Scheme Settings > Page Colour Settings and click on OverallPage Colour Options.
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Click Select File and choose the image you want to use. You can also choose to click Remove Image then choose a background color that you want.
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Click on the elements on the screen and click on the edit icon to add links or change the text. When you’re done making edits, click on the drop down menu on the left panel > Click Publish > Click Save & Continue.
Prepare your website.
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If you don’t have a site yet, purchase a domain and web host.
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Head over to WordPress and get it.
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If you already do, consider migrating to WordPress. The plugins, like OptimizePress 2.0, are designed to make landing pages much better and the creation much easier.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Find active users and offer them extended trials. Display big numbers about your subscribers, views, and more on your page. Give visitors an incentive to sign-up. Present videos on product demos. Create a split test on asking for credit card details. Use live chat to improve customer service. Ask them for feedback and testimonials.
Potential Results
Get over 200% increase in conversions with a 10% increase in just a few weeks.
