Making videos to present your business is great. But everybody’s doing it and its getting really common and sort of boring.
Give your marketing videos a fresh and interesting change by using animation. The problem is, hiring an animator is going to cost you a lot. It will take a lot of time to hire one, and even longer to wait for him/her to finish creating it, add edits, and finally get to the final draft.
Let’s move it up, and cut down your budget by having you create your own animated videos. Find yourself a software that lets you create high- quality videos; just like GoAnimate. They even take it up a notch by offering automatic lip syncing and more.
What You Need
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Subscription with video creation software like GoAnimate – Sign up at https://goanimate.com.
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GoPublish – $39/mo. Produce videos up to 720p.
– $39
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GoPremium – $79/mo. Full HD videos without the GoAnimate logo.
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GoTeam – $159/mo. GoPremium features plus being able to collaborate with the team.
Setup Steps
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At the dashboard, click Make a Video.
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Choose to click Start Tutorial and follow the prompts so you’re more familiar with things, or choose Skip.
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Choose a scene from the provided ones found on the left panel.
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Click on the characters icon and choose yours.
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Make edits to your character by clicking and dragging it around on the scene.
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Change their positions and movements by choosing from the options on the left sidebar.
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Add another character by clicking the X next to Character Settings then selecting a new one.
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You can add props, text bubbles, and music by clicking their tabs next to the characters icon on the sidebar.
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Click the other options on the sidebar like adding voice and entrance/ exit.
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Text bubbles are a good way to creatively add captions to your videos.
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Create a conversation by clicking Dialog > Text-to-Speech.
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Enter the script and click Generate Voice to hear what it sounds like. If you’re okay with it, click Add Voice.
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If it’s a conversation, add a scene before you can add dialog for your next character.
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Once you’re finished, click Preview. Click back to Editing if you have more revisions. If not, click Save Now.
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Add more information about your video and click Save and Close.
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After saving your video, you get the option to click Share/ Export.
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If you’re still using the free trial, you can only share a link given to you by GoAnimate.
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Other subscriptions will let you export your videos and embed them on sites like Facebook, Google+, and Pinterest.
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Create draft upon draft until you get a script for your video.
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Move your script into a full storyboard.
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Sign up for your chosen video editing platform.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Be original. Your audiences have seen your competition’s work so find a way to stand out.
- Make your videos timely and relevant.
- Worry about audio quality instead of video.
- Post your videos consistently, have a schedule.
- Meet and build your list of influencers to help share your videos.
- Facebook videos generate higher engagement, post there.
- Test how your Facebook videos work without audio.
Potential Results
Save tens of thousands of dollars by using simple software such as GoAnimate. Services like these let you creative videos that will increase your site visits by up to 200%. And with professional looking videos, your visitor time could be double that amount.
