Infographics are a great way for you to display information and data in a creative and comprehensive way. With 90% of transmitted information in your brain being visual, it’s only natural to add some visual stimuli to your ads and content.
If you’re not very creative, it could be costly for you. You’d need to hire a graphic artist to get the infographic done; and if you want a good one, it’s not going to be cheap. You’d also need to spend more to rehire and ask that same artist to make edits and update the information on the infographic.
This also takes up a lot of time for you as you’ll need time to do research, verify that information, find the right artist, and communicate what you want.
All of this can be avoided with the right design program.
What You Need
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Account with a designing platform
Setup Steps
Set up Canva.
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Create your account at https://www.canva.com.
Collect and manage your data.
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Make sure you have all the information you need. If not, do more research.
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Create a flow or frame to how you want your data to be presented.
Create your infographic.
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Choose Infographic from the popup that appears right after you you sign up.
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Choose a layout by scrolling through the left panel.
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You’ll find the template on the right, click on the text you want to change and start typing.
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Change the size or rotate a certain area by clicking on them and dragging the arrows that appear.
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Click Elements on the left panel to add a photo, grid, frame, shape, line, icon, and more.
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Click Text to add more text in a different font and style.
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Click Background and choose a color or pattern that you want. When you’re done, click Download or Share.
Prep for your infographic.
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Do research on the infographic that you want to do.
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Create a layout.
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Find a design platform to use.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Find influencers and send them a link to your infographic. Find a creative way to present your infographic and Instagram; use popular hash tags. Share your infographic on Facebook. Post on Twitter and mention experts or companies that are related to your niche. Guest post on related blogs. Work on the content and make sure it offers up new insight. Build and create your email list.
Potential Results
Letting people know how your business can help or what you can do is an integral part of turning a viewer into a customer. By using infographics, you could greatly increase that probability and percentage. Since majority of people remember data better with a good visual, 86% of the people that see your infographic will remember it and remember you.
