In this new age of media, it makes us stop and wonder if press releases are still relevant. The answer is yes because press releases have adapted to online marketing and helped businesses get their message out to the public. Modern press releases help increase online visibility.
Writing great press releases is one thing, sending them out is another. Expertly written press releases are useless if not distributed properly. You need an efficient distribution system to ensure that your press release gets out.
When I decided to boost my online marketing campaigns to gain more visibility, I looked for a press release distribution tool that has a wide network and at the same time can send reports and analytics. I always believe that you cannot manage what you cannot measure.
One press release distribution tool that suited my preferences is Newswire.
WHAT IS NEWSWIRE?
Newswire is a press release distribution tool that helps you increase online visibility by creating buzz and driving web traffic. Using this tool, you are not limited to sending out press releases, but you can also manage, organize and track your progress.
Custom Newsroom
Create your own newsroom with Newswire and fill it up with images, videos, articles or press releases to further establish your online presence.
Centralize your content together with your press, news, events and company information in one place. Before, only Fortune 500 companies who have the finances allocate part of their budget for their own newsroom. With Newswire, you can level the playing field with one of your own.
Share your content instantly and organize your news to increase your publicity. With updated news and a user-friendly interface, your visitors and the press can easily access information about your company. Also, through your newsroom, you can instantly share your content on almost all social media platforms.
For easy management, Newswire allows users to fully integrate their newsroom to their website.
Distribution
Your story needs to be shared. A press release that is not distributed is not a real press release. Newswire’s distribution channels can get your story to the right places at the right time. You have a variety of distribution channels from the newsroom, to email campaigns and social media.
You do not have to be an expert writer to have expertly make press releases for your company. With Newswire’s editorial staff, all you need to do is fill out a form, submit it and wait for your press release to get published.
What I like the most about Newswire are the reports that I get which allows me to track my performance. Being able to see each of my content’s views and engagement, I am aware of what I need to improve on.
To name a few, here are some of the sites where newsroom publishes your content:
- Google+
- Ask
- NBC
- AOL
- Yahoo
- Daily Herald
- Semi
- bing
- Marketwatch
- The Miami Herald
- Wall Street Select
- The Network Journal
- Black Enterprise
- The State
- Enquirer
Content is more than just words. You need to say more with videos and pictures. People find media rich content to be more engaging and entertaining. The same goes for Google. Your content gets ranked more if it sees you have more than just text.
Measured Results
Maximize your ROI by having a deeper insight of your metrics. Get full reporting for your campaigns and content to track your performance. With the tools that Newswire provides, you can dive deep into your content engagement and performance across media channels. With detailed PDF files, it is easy to read and understand your reports.
Track your email campaigns through the reports that you will get and see how you are doing with your open rates and click-through rates. Aside from these, the reports can also help you track your likes and tweets as Newswire recognizes the importance of social media nowadays.
Media Outreach
Get your story heard more by reaching out to local and industry media contacts. With a whopping 430,000 plus media contacts, you are sure to get a hold on a wide range of industries and niches. By going through Newswire’s list of contacts and with the help of Geo-Targeting, you can connect with those who you think are relevant to your company.
The best thing about media outreach is that you can interact with journalists because of the relationship that Newswire has built with them throughout the years.
Writing Service
Press releases need to be compelling for your news to make an impact. If you are not a writer, it would be best to leave it to the pros. Newswire has a team of seasoned writers ready to write content that is engaging and expressive. Before publishing your press release, you will be sent a draft for your approval. You can make revisions or have the content edited to your satisfaction.
It takes only 24 to 48 hours to write a press release for your company. The moment that you make an order, it will be automatically sent to the team composed of university educated and experienced writers. These writers are well versed in many different topics, so you need not worry about your content.
Social
Share your content across the social media. Stay connected by linking all of your social media accounts. Use social media for what it is supposed to be – information dissemination.
Once your press release gets published, you can instantly share your content via Facebook or Twitter with just the click of a button.
You can also increase interaction with customers and the press by displaying all of your social streams.
WHO SHOULD USE NEWSWIRE?
Raising awareness about your brand is essential if you want it to grow. You cannot rely on passive marketing and wait for traffic generated by your search engine optimization efforts. It is important to reach out to the market, and one good way to do that is through Newswire. Whether you are a
- business owner trying to get more clientele
- blogger who wants to attract more visitors
- online shop owner
- online marketer working with several clients
- owner of a site that offers services
- anyone who wants to attract attention to their site,
Using Newswire can be beneficial. Displaying your content, reaching out to the media, integrating your social platforms and having your own Newsroom are just a few of the perks that your brand can take advantage of.
MAIN BENEFITS OF USING NEWSWIRE
Enterprises, businesses, bloggers, online marketers and many other website owners try out various strategies and tactics, but few realize the advantage of using press releases for promotion.
The press release is still preferred by the media up to this day and age. Through press releases, your site has the opportunity to attract inquiries from a media outlets.
Aside from attracting media attention, press releases also help your search engine ranking. Google and other search engines favor highly optimized press releases. With higher rankings, you can drive consistent organic traffic to your website.
Here are some other benefits of using Newswire for your press releases
- press releases provide a worldwide reach
- location targeting
- create backlinks for your website
- improved branding
- instant exposure
- reach out to a wide range of media outlets
HOW MUCH DOES IT COST?
Newswire has flexible packages to suit your business needs. Depending on the type of promotion you want and the number of pitch credits you think you need, you can go for a professional account that starts you off at $159 per month. They have an annual pricing offer which is 10% off of the monthly one. Click here for more Pricing Plans detail.
