Newsletters, nowadays, are regular emails that businesses send to their subscribers and customers to keep them updated about what’s going on and what products are new or are on sale. It’s a more personal way to reach your customers and remind them that you are there and you have something they will definitely want to purchase.
Creating a newsletter could take you a while if you’re making it from scratch. But that’s okay because sending these newsletters are easier and take less time because of emails. However, it’s definitely tedious if you have a huge list of people to email. You could miss someone. Someone who could’ve become a loyal customer, someone who could’ve spread the word about your store, someone who could’ve set off a series of events that would lead to your sensational success.
This is why you get an email service provider.
What You Need
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An email service
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A list
Setup Steps
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Think of the type of newsletters you’ve already written or intend on writing.
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Write a list of the service requirements you would need based on that.
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Search through email services providers and find the one that meets your requirements.
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Sign up for one. A household name in this type of business is Aweber. You can do their free trial first.
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If you choose them, you will be redirected to the “Let’s Create Your List” page. Enter your list name and description then click Next Step.
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Setup your subscription confirmation message, which is what your subscribers will get sent to get their permission.
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Personalize your message with info captured from your subscribers on the Insert Personalization drop down.
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Create a signup form. You can make use of their templates.
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Create your email template. Most services have a selection of templates for you to choose from and edit the way you want.
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Create your newsletter. This is how you do it on Aweber:
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On the main dashboard, click the drop down on Manage Lists.
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Click the list you want then click Create A Message.
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Choose the Drag and Drop Email Builder. Plain Text Message, and HTML Editor are also available.
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Add a subject line and then choose from over 700 free templates or get a custom one built.
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Add images and customize your newsletter with their easy drag and drop editor.
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Get to Sharing and include links to your social networks and sign up page.
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Send out your newsletter or choose to schedule it for a later date where it will be sent automatically.
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Create your campaign. Most providers will let you drag and drop the newsletters you’ve already made and schedule each message depending on time or certain triggers.
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Add tags and segment your subscribers to create and send out campaigns better.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Use colors associated with your brand and add your logo into it for brand recognition.
Connect your Facebook and Twitter accounts by sending your followers a link to your emails.
Post your signup forms on your site, Facebook page, and other places where your audiences are active in.
Create a welcome email for all of your new subscribers.
Let your subscribers know what they’re in for when they sign up for your newsletters.
Work on making your content relevant and shareable.
Keep track of your newsletters and metrics with their analytics and reports.
Choose from over 6,000 images if you need them.
Segment your lists to target the active ones better.
Constantly clean up your list by consulting the provided analytics.
Setup your autoresponder to constantly be engaged with your subscribers.
Potential Results
Many who have chosen to purchase an email service have increased their subscribers to up to 35,000. Although this means a more expensive plan for you, this also means 35,000 opportunities to earn more and increase your revenue. Keep your lists healthy, track your subscribers, and go through their website. They have tons of webinars, video guide, and blogs to help you continuously improve your newsletters.
