Having a business with no online presence isn’t acceptable nowadays. Because of this, jobs and companies in digital marketing have become incredibly needed and profitable. Digital marketing agencies are those that provide advertising services for brands. They offer promotional efforts that are executed online via social media and other apps, and even electronic billboards, tv, and radio. If you’re tech savvy and have a background in advertising and marketing, starting your own agency is the obvious next step.
The issue then is the how. How are you supposed to start an agency and offer your services? Well, you could do it the hard way and hire a developer and a team to help you mold the business into what you want it to be. Or you can do it the easy way and make use of a white label software solution where you can provide your marketing services as a digital agency. These platforms let you offer your company’s services under your company’s own name. So get started and provide small and medium-sized businesses an opportunity to grow online.
What You Need
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Subscription to white label software
Setup Steps
Find a sales and marketing platform that works best for you. A prominent company you could go for is Vendasta.
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Purchase Vendasta at https://www.vendasta.com. Review the Getting Started Form and PDF that you will be sent. Vendasta also has guides and a handy checklist for you and your team to review.
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Once logged in, go to Settings > Customize and click Color. Enter your Primary Brand Color hex color code or click on the color picker beside it. Choose between Dark and Light on the Theme drop down menu then click Save.
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To upload your company’s logo, click on Logo > Select File. Make sure you follow the specifications indicated on the tab.
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Upload a favicon by going to the Favicon tab and clicking Select File.
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Upload a mobile shortcut icon by clicking on the Shortcut Icon tab below.
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Customize the names of Business Center, Reputation Management, Listing Builder, Social Marketing, and Brand Analysis by typing in the new name below those on the Product Names tab. Click Apply Changes before moving on to the next tab.
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Make changes to your custom catalog solutions on the Product Catalog tab. Click the pencil or x icon beside each item.
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Set up customer redirection on Exit Link.
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Log in to the Partner Center and make sure your administrators have access to the admin area by clicking on Admin Management found in Settings on the left panel of your dashboard. People with access to the Partner Center will have access to all the user levels.
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Manage your Sales and Success Center for your sales associates to log into and acquire prospects and makes use of Vendasta’s various marketing tools.
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Setup the Business Center. Click on Products from the left panel of the Partner Center and click Start Selling. This is where your clients log into to access their accounts and the products they’ve purchased from you.
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Create full paid client accounts by going to Accounts > Create Account.
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Create prospect accounts by going to the Sales tab, clicking on the Prospects tab, then clicking Create Prospect.
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Create a document highlighting your goals and the services you wish to provide.
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This, in turn, will give you a gist of what type of features you will be looking for in the marketing platform you want to use. List those features down.
Marketing Setup
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Create and build an email list.
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Create relationships with your clients with constant contact, update, and engagement.
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Create and connect your social media accounts.
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Ask for and post client testimonials.
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Create a constant and uniform look for your site, products, and other marketing materials.
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Have press releases for your milestones.
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Find and build relationships with influencers.
Timeframe
Time to do: 1 week
Time to see results: 1 month
Additional Tips
Watch all the training videos and webinars Vendasta has to offer.
Organize your team and access to your Partner Center to create a smooth flow when acquiring clients.
Vendasta has sales training. Have your team go through them.
Have sequential emails for your clients.
Upsell.
Create brand recognition and loyalty.
Respond promptly to comments, compliments, and complaints.
Listen to your current clients and accommodate them. It costs more to get new clients than to keep the ones you have.
Find ways to motivate your own team and keep them loyal to your agency.
Work on a unified sales pitch and angle.
Provide demos and trials for your clients.
Sell ad space and put up banner ads.
Provide bundles and promos.
Potential Results
Your digital marketing agency, depending on its size and client base, could earn $500 to well over $5,000 a month. Communicate your goals and agency details to Vendasta so that they can help you pick the best subscription and the features that you should get to help build your business. Offer the same advice for your clients and sell extra services to them so that they can transition easier while you earn more money.
