Teaching is one of many difficult-but-satisfying occupations out there. Molding somebody else’s mind and having them listen to your words and opening their eyes to something new is very special. A lot of people feel like they’ve been called to become a teacher, and so they do. But it’s tough, standing in front of a crowd everyday and talking for an hour straight, wondering if you’re getting through to people. Some people can’t do that. And so, even they sadly look for another profession instead of going for the one they actually want.
It’s fortunate that these days, you don’t have to fight your fear of crowds or public speaking just to fulfill your calling. These days, all you need is a camera and a computer, and you could teach thousands of people all around the world.
Selling online courses has become a big and profitable business for so many people. Forbes has posted an article about it becoming a billion dollar industry. Instructors sell their courses based on a wide variety of topics. Some instructors join a platform where they can teach while others create a membership site of their own. The latter usually provides a lot more opportunities for instructors to make money, and teach the way they want to teach.
What You Need
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Membership software
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Camera with good audio
Setup Steps
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Film your course and a promotional video to go with it.
Find a membership software to purchase. Consider using SubHub, a service that is offered with just one pricing.
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Set up SubHub at http://www.subhub.com.
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On the dashboard, click Categories > Click Add New Category > Enter a Category Title and choose whether or not to hide the title > Type in a category description in the Body text box > Click Save.
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Go to Articles > Add New Article > Enter your Article Title and Teaser, which is a summary of what your article is about.
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Scroll down to Body and click the Media Manager button > Click the Source button > Click Add File > Upload your file > Click Ok.
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Add text and video details in the Body text box. Put your conclusion or parting words in the Summary text box.
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Enter your tags and choose who can view your course in the drop down.
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Choose a category from the drop down > Enter the Publish Date, Time, Author/ Source. Choose to enable (or not) user comments > Click Save when done.
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Start off with a list of what you want to teach.
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Write down your goals.
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Create a curriculum.
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Write your script.
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Repeat to add more courses.
Marketing Setup
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Create an email campaign pre-launch and tell your audience what to expect and be open to questions and expectations for your course.
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Email your subscribers when your course is about to go live; include course benefits and get them excited.
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Add powerful calls to action in your email campaigns and social media posts.
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Check your course’s performance and regularly share updates about it via email and encourage those who haven’t opened or signed up to do so.
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Connect to your social networks and upload your promo videos on YouTube.
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Invest in paid ads.
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Participate in conferences and networking events to spread the word.
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Setup landing pages and creative copy for your membership forms to put up in your site.
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Build and keep a community with your students.
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Have promos, discounts, and coupons.
Timeframe
Time to do: 1 week
Time to see results: 1 month
Additional Tips
Identify your target audience, their expectations, and the problems your course could solve.
Give your students a sneak peek of your course to encourage them to enroll.
Contact your current learners for a testimonial and to endorse your course.
Reach out to your students via social media and email to give them regular reminders of what your course teaches.
Potential Results
Some instructors earn $60 a month on one course. But others earn over $20,000 a month by doing this full time. Be prepared to earn $60 – $300 in your first month. Access all the necessary marketing tools that are at your disposal and constantly improve your site and your course to be part of the others that earn up to $20,000 and more in the months to come.
