How To Create A Profitable WordPress Membership Site

Michael Santiago
Oct 23, 2020 4 mins read
Info Products for Beginner

Offering any type of membership for your business is a great way to engage your customers as well as have a clearer perspective of how your business is doing and which parts you could improve on. But creating a membership on your own would require you to have some coding knowledge or experience. You’ll need to tailor it to how you want it to be and generate landing pages to grow your list of members. This isn’t always easy for a lot of people. But there are many plugins and themes that will help.

Aside from those, we’re also going to discuss creating your site on WordPress. It’s one of the most notable platforms available to this day. The reason why we will be using WordPress is because it’s open source, familiar, and so many themes and plugins, created to make your work a little easier, has been designed for WordPress.

What You Need

  • WordPress Website

  • Membership plugin or theme

  • PayPal account

  • Credit card

Setup Steps

  1. Install OptimizePress as a plugin or theme on your WordPress site > Go to https://www.optimizepress.com/ to download the OptimizeMember plugin.

    <p>Install OptimizePress as a plugin or theme on your WordPress site > Go to <a href="http://members.optimizepress.com/" target="_blank" rel="noopener noreferrer">https://www.optimizepress.com/</a> to download the OptimizeMember plugin.</p>

  2. On your WordPress dashboard, go to Plugins > Add New > Choose to upload a plugin and choose the OptimizeMember download. 

    <p>On your WordPress dashboard, go to Plugins > Add New > Choose to upload a plugin and choose the OptimizeMember download. </p>

  3. Create a Members Welcome Page by going to Pages > Add Page and creating a welcome note for your members to see once they’re logged in. Assign that by going to OptimizeMember > General Options > Members Welcome Page/Login Welcome Page > Select the page you’ve just created and click Save All Changes.

    <p>Create a Members Welcome Page by going to Pages > Add Page and creating a welcome note for your members to see once they're logged in. Assign that by going to OptimizeMember > General Options > Members Welcome Page/Login Welcome Page > Select the page you've just created and click Save All Changes.</p>

  4. Create a login form. You can just direct people there with a link or use the Membership Login Form and accessing it from the Login Welcome Page menu. Go to Optimize Member > General Options > Membership Options/Redirect Page to set the login page.

    <p>Create a login form. You can just direct people there with a link or use the Membership Login Form and accessing it from the Login Welcome Page menu. Go to Optimize Member > General Options > Membership Options/Redirect Page to set the login page.</p>

  5. Set membership levels and packages by going to Optimize Member > General Options > Click Define Membership Levels and Packages > Enter your preferred names for your membership levels > Click Save all Changes.

    <p>Set membership levels and packages by going to Optimize Member > General Options > Click Define Membership Levels and Packages > Enter your preferred names for your membership levels > Click Save all Changes.</p>

  6. Customize your page and content by going to OptimizePress > Page Builder > Enter your title, page URL, and page thumbnail. 

    <p>Customize your page and content by going to OptimizePress > Page Builder > Enter your title, page URL, and page thumbnail. </p>

  7. Choose a page preset or upload your own content template > Click Proceed to Step > Click on the preset texts and images or Add Element to enter your own content > Click Save & Continue.

  8. Click Membership Page Restrictions and click on the drop down to choose the level requirement you want for that particular content.

  9. Determine the type of membership site you want to build.

  10. List your goals and vision for your site.

  11. Install WordPress.

  12. Do a quick search on a plugin or theme that you want to use. OptimizePress offers both.

Marketing Setup

  1. Create online events like a webinar, hangout, or live talks.

  2. Offer freebies like ebooks, webinars, and free parts of your course.

  3. Upload teasers and put up demos to encourage people to either sign up or upgrade their membership.

  4. Build your email list and get an email service provider.

  5. Sell ad space.

  6. Create an affiliate marketing program.

  7. Setup a forum to create a community.

  8. Work on and improve customer service.

Timeframe

Time to do: 1 day

Time to see results: 1 month

Additional Tips

Make tons of your content free.

Ensure that your free content becomes a valuable source.

Focus on making your registration process easy and effortless.

Offer a free trial instead of a money back guarantee.

Use content drip-feeding to keep your subscribers hooked.

Potential Results

Starting off empty and getting new members will be a challenge. You must remember that it’s possible for you to earn less than $300 during the first month. But once you get the ball rolling, you could earn $3,000 the next month and keep moving up from there. Start your site and introduce your members to an inviting environment they can be loyal to in order to assure you of a steady income stream.

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