Having an email list means being able to engage with your current customers and come up with bigger and better marketing campaigns for your business. This means more opportunities to get traffic to your site and a better chance of having an audience for any of your marketing endeavors. This also means you get to establish brand loyalty and a good relationship with your subscribers.
But we can’t do much with a short and almost non-existent list, can we? Get a lead generation software to expand your list. Use lead capture forms and tons of experimentation so that you can see which method works best for you in order to make that long list happen.
What You Need
-
Plan with lead generation software
Setup Steps
Get OptinMonster.
-
Purchase OptinMonster at http://optinmonster.com.
Create an optin.
-
Log in to your account and click Create New Optin from your dashboard.
-
Add a name and paste your site’s link by clicking Add a new website.
-
Choose a template and move on to the Optin Builder page.
-
Click on the image placeholders and choose the photos you want to upload from your own files.
-
There’s a Yes/No option on the left panel of the builder. Click it if you want to enable/disable your Yes/No buttons.
-
Enter the text, the triggered action, and the URL where the user will be redirected to if they click Yes. You can also configure the No button but that’s optional.
-
Click on the Setup tab and scroll through the General Optin Settings section modify your Optin’s title for internal use.
-
Go to Integrations > Email Provider and choose the email service provider you’re using the dropdown menu.
-
Click on the Optin tab to customize the form fields like the color of the background, colors of the text, fonts, and more.
-
Click on the Success tab and choose your display message and action.
-
Click on the Display Rules tab and customize display options.
-
Go to Analytics and connect your Google Analytics Account by clicking Add new Account.
Go live.
-
Hover over the status bar at the top of the screen and click Start Campaign.
-
Embed the optin on your site to begin converting visitors.
Optimize your site.
-
Write high quality blogs on a regular basis.
-
Encourage subscription to your blog.
-
Use smart and unique CTAs.
-
Have a landing page for your blog subscription.
-
Segment your lists for your newsletters.
-
Find a lead generation software to move things up a notch. OptinMonster is one of the best lead generation software for you to try out.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Use live chat to improve customer service. Offer something for free. Do a split test with asking for credit card details. Check on active users and offer extended trials. Ask them for feedback and testimonials. Add logos of your clients. Make sure to ask permission first! Display big numbers like subscribers, clients, and views. Share product video demonstrations.
Potential Results
Your list of newsletter subscribers could increase by over 200% within just a few months and an increase in sales of over 10% in just a couple of weeks.
