Email marketing is one of the most basic but still very important marketing method that you shouldn’t overlook. Creating regular newsletters and sending them to your subscribers keeps them in the loop about your new products and gives you an opportunity to encourage them to make new purchases.
But subscribers sometimes click the dreader unsubscribe button because the things you send just don’t interest them anymore. And we don’t want that.
Get a platform that segments your lists so you can create better newsletters that cater to your subscribers better. This, in turn, will help you come up with better campaigns. The question, however, is finding a service that will help you get all that done, and more.
What You Need
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Plan with marketing platform
Setup Steps
Set up iContact.
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Purchase a plan and sign up at http://icontact.com.
Add and manage your contacts.
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Click Contacts > Choosing between Upload From File, One at a Time, and Copy & Paste from the Add Contacts window.
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Update and enable your social media accounts by clicking the Social tab.
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Click Let’s Get Started and Enable Account on the sites you want.
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Click the drop down on your account name and click Sender Properties > Click manage sender property > Click edit or Create A New Sender Property > Enter your Sender Property Options and all other required information > Click Save.
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Once your contacts and lists have been included in your account, click Segments from the Contacts tab.
Start segmenting.
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Click Create a New Segment. Enter a Segment Name, Source List, and Segment Description > Click Save And Add Criteria.
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Toggle the options provided for you on Criteria Condition.
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Add more criteria to a segment by clicking Add Criteria. Click Save when you’re done.
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Create sign up forms from Contacts > Sign-up Forms.
Prepare to segment.
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Come up with a preliminary list of segments that you’re thinking of using.
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Conduct a survey with your subscribers and see how they feel about the segments and where they want to be in.
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Start off envisioning some potential marketing campaigns from that survey.
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Write a list of features that you will need from your marketing platform.
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Find the one you’ll need. If you’re wondering which service NASA uses, it’s iContact so give that a shot.
Timeframe
Time to do: 1 day
Time to see results: 1 month
Additional Tips
Make your emails more personal. Make use of graphics to catch your readers’ eye. Focus on customer service. Engage with subscribers actively on social media. Stay on top of your business by staying informed on your performance. Absorb all the data provided for you from their reports. Create automated messages for specific events like birthdays, holidays, and other significant opportunities.
Potential Results
Segmenting your lists helps give you better conversions. You get a healthier list of people who are sure to click and open your messages. Having your newsletters and other campaigns sent automatically to varying lists gives you time to work on other stuff to boost your sales and increase your revenue. With the right product, marketing, and attitude, your revenue could improve drastically. I’m talking over 100%. Just always work on your emails content and design and match it with the right provider and tools.
