Pay-per-view (PPV) is a marketing model where you display your ads and get charged when your site or ad gets displayed to a viewer. There are tons of types you can use such as pop under, banner advertising, display advertising and “desktop pop-under” pay-per-view advertising.
As a business, driving quality traffic to your site is one of the most basic tasks for you to undertake. And while it doesn’t do as well with local and specific offers, with more users, general offers, country- wide scope, and a great media agency, PPV advertising is something you shouldn’t ignore.
Finding the right agency is critical. That agency will take care of your ads and will be responsible for driving a huge portion of your traffic. So choose one that will only take two measly steps.
What You Need
-
Propel Media Advertiser account – Create an Advertiser account at https://www.propelmedia.com. There will be a minimum payment of $1000.
– $1000
Setup Steps
Head over to Propel Media.
-
Sign up as an advertiser at https://platform.propelmedia.com/signup.
-
A representative will be contacting you regarding your application. Wait for your account application to be approved. You will then be required to fund your account a minimum of $1000.
-
Study your old or planned campaigns to determine your needs.
-
Find appropriate keywords for you to use as well as links to insights and competitors.
-
Head over to your site and create an optimized landing page.
-
Find the right agency for you. Study Propel Media and see what they can do for you.
Timeframe
Time to do: 1 week
Time to see results: 1 month
Additional Tips
PPV can be obstructive to users and site visitors; which is why you need to make sure that your campaigns are have been targeted to a tee in order for them to not see it as an obstruction. This is why keyword and website research is an important part of your preparations.
- Use a landing page.
- Create multiple projects for multiple campaigns.
- Use analytical tools to verify which ads are working and which are not.
- Diversify keyword targeting.
Potential Results
Ad agencies give you campaigns and sites that are specifically targeted according to your niche and needs. PPV can help improve your conversions to 50% in the first few months. This can go up by 125% in the following months.
