Are you looking for guaranteed search engine rankings?
One of the most important things an online business should strive for is high search engine rankings for more web traffic. Coupled that with the ability to convert that traffic into paying customers will ultimately result in profits.
You might be asking yourself: How can I achieve guaranteed search rankings as fast as possible? Can I find the right search engine optimization (SEO) services to help me?
While you may have a plethora of questions about SEO, we’ll cover the following topics in this order.
- What is SEO?
- Why is SEO important?
- What are guaranteed search engine rankings and how does it work?
- Search Engine Rankings Starter Guide: The Basics
- Is it possible for search engine optimization companies to guarantee rankings?
- How to choose an SEO agency?
- How to track the success of an SEO campaign?
Plus, we included a Guide to Search Engine Ranking Basics in Section #4.
Let’s go through these topics one-by-one:
What is SEO?
SEO is a set of practices that when done properly can help improve the position and rank of web pages in the search engines. There are many fundamentals and techniques to SEO and if you focus on the right practices, search engines can reward you with higher rankings which can in turn increase traffic to your website. As potential visitors use search engines like Google to search using specific keywords, being able to rank high for those keywords will allow a business to capture more market share, visibility, traffic and ultimately sales.
Why is SEO Important?
SEO is important because it allows websites to rank higher in the SERPs (Search Engine Results Page), thus having the ability to reach more people and a wider audience. Without focusing on SEO, it can be very difficult for websites to continue to grow their customer base.
As an old joke says, “where do you hide a dead body?”, “on the 2nd page of Google search”. Truth be told, about 75% of all clicks for a particular search query are to the top 3 positions. It goes without saying, SEO should be part of a website’s marketing efforts to ensure the best possible chances to rank for their specific keywords.
Google ranks websites based on users’ search queries and displays what it considers as the most relevant content. It takes into account hundreds of ranking factors to provide its users with the best possible match for their search intent. With SEO, you can stack the cards in your favor to help your website rank higher in the search results.
Sometimes you can get everything right and achieve first page rankings for specific keywords.
Here are 3 benefits of why it’s important to focus on SEO:
Benefit #1: Quality of Organic Traffic
SEO can help position your webpage to be more relevant to the search queries. The better the relevancy of your content to the user’s intent, the better the quality of traffic.
As a result of ranking better, your visitors should be better matched to your web content. Because you are positioned as an authority or expert, visitors would stay longer and explore more. The higher the quality of traffic, the easier it is to convert. This could translate into more conversions.
Benefit #2: Increase of Organic Traffic
You are able to capture more visitors because you are able to direct more search volume to your website. As mentioned above, the top 3 positions in the Google SERPs get 75% of all clicks from users. By securing these positions you increase the number of visitors who reach your website based on specific keywords. Here, it’s a numbers game. The more customers who visit, the more chances to boost your conversion rates.
Benefit #3: Organic Search Results
Besides the quality of traffic and the quantity, SEO can help position your company as an authority in your industry. This allows you to compete effectively against larger competitors. Users trust Google and if Google ranks you high, then you will also be trusted. Sites with high rankings get the most clicks. SEO helps you enhance the user’s experience because they get what they need in one click.
What are guaranteed search engine rankings?
After learning what SEO is and why it is important, let’s define what a guaranteed ranking is.
Guaranteed search engine rankings are better rankings in organic search. Some experts say it’s impossible for SEO agencies to guarantee, while others believe it’s possible to set those expectations.
We believe that by implementing best practices, setting the right expectations and having enough patience, top ranking positions are possible.
Let’s get into the details…
Guaranteed SEO services can actually be true in some cases. For example, some SEO firms offer guarantees that will rank websites in search results. While other firms state that Guaranteed SEO services cover a certain time frame when they will achieve SEO results.
However, the best approach to ‘guaranteed search engine rankings’ is to educate yourself on what is required, measured and repeated.
How to Achieve Guaranteed Search Engine Rankings for Your Business
Guaranteed search engine rankings are achievable in two ways:
Doing SEO yourself
Achieving a high ranking on SERPs takes a lot of hard work, patience, and time. If you want guaranteed SEO results, you will need to improve your website in the eyes of search engines. This includes site structure, content, load times and many other factors. Without the right SEO strategies, it is impossible to achieve this. This is where SEO analysis comes in.
An SEO analysis is a site audit that aims to identify areas to improve your ranking ability on SERPs. It’s the process of identifying the strengths and weaknesses of your SEO strategies. Site analysis is important to know what needs improvement. For example, it is crucial to deliver a better user experience. This can be achieved with fast load times, mobile-friendly websites that are easy to navigate.
By conducting an SEO analysis, you’ll identify where SEO can help widen your reach, attract new traffic, achieve your goals, and rank higher on SERPs.
Hiring an SEO agency
On the flip side, a reputable SEO firm can provide guaranteed SEO services to help you rank on SERPs. There are thousands of companies that can help you. But it’s best to hire a good SEO agency that stays on top of the trends while implementing best practices. Keep in mind that Google algorithm updates are changing every now and then.
Look for the best SEO firms that can assess your business to provide the best SEO strategy for your long term goals. The firm should be able to set the proper expectations that are attainable.
From experience, we know that there are many variables to consider when trying to rank a website. The firm should be transparent and honest about what is possible in a given time frame and not overpromise short-term rankings.
Following the best SEO practices can help attain guaranteed rankings.
Here are some ways to improve your chances of getting guaranteed SEO rankings:
- Define your buyer persona. Without knowing your target audience, it’s impossible to provide the perfect type of optimized content for specific targeted keywords.
- Do keyword research to target the right keywords.
- Analyze your website for base key metrics in order to select the right strategy.
- Write and publish high-quality content for the audience. Update often and as much as possible.
- Figure out the search intent to know which type of content will help your site rank.
- Optimize the links.
- Enhance the loading speed of your pages.
- Optimize the URLs to make it easier for search engines to parse.
Search Engine Rankings Starter Guide: The Basics
The following is a quick guide on what to keep in mind when getting started with search engine rankings:
Focus on Keyword Research
Know exactly what keywords your audience is searching for. You also need to know how much traffic each term can bring to your site and how will you rank for those search terms to ensure you are putting your time to focus on the most worthy keywords.
Use keyword tools such as Ahrefs, Moz, or Google Keyword Planner to help identify opportunities.
Technical SEO
This type of optimization makes it easy for search engine spiders to crawl and index your site which is important.
Technical SEO includes:
- Site structure
- Adding sitemaps
- Website and page speed
- Website security (SSL and HTTPS)
- URL structure — Fixing URL redirects
- Mobile-friendliness
- Implementing structured data and schema markup
On-page Optimization
The term on-page refers to anything that you can optimize that is within your control.
On-page optimization areas to focus on include:
- Meta description
- Header tags
- Post title
- Page load time
- Quality content
- Internal linking strategy
- Images
- User experience
Off-page optimization
Off-page optimization refers to all the SEO activities outside your website to improve visibility and rankings. For example, a third party site that references your webpage helps position you as an authority and trustworthy. As more and more sites link to you, the more trustworthy you are seen by the search engines.
Off-page optimization activities include:
- Social media
- Backlinks
- Influencer marketing
- Guest posts
- Brand mentions
Common SEO Mistakes You Need to Avoid
In a perfect world, you would be able to implement both on-page and off-page optimization without any trial and error. However, if you are new to SEO, we want to make sure that you have all the basics covered and help you avoid these common mistakes.
No Local Optimization
If your business operates in a certain region or city, you need to include local search as part of your optimization strategy. Use region-specific keywords or geographic keywords with your on-page optimization such as meta descriptions and page titles.
Off-page optimization can include listing your business on review sites, directories and local listings.
Missing on Analytics
Most business owners don’t pay enough attention to analytics. Remember, you can’t measure your improvement if you don’t measure your baseline. SEO is nothing if you don’t know which keyword brings you keyword rankings. Track keywords that convert. It’s important to identify which term can help you rank.
Wrong Keyword Optimization
Targeting the wrong keywords can lead to poor SEO results. A lot of sites are guilty of using targeted keywords that don’t help rank in search results. Use data to help you select the keywords that are driving traffic to your site. You’ll be surprised at the specific keywords and traffic sources that are uncovered.
Choose specific keywords such as long-tail keywords that will help you rank better. It also helps attract quality traffic and higher conversion rates.
Can SEO Services Actually Deliver Guaranteed Search Engine Rankings?
Many business owners and marketers want to know the answer to this question. Can SEO services provide SEO guarantees? The answer here is ‘yes’ and ‘no.’
Yes, SEO companies can provide guaranteed results only if they follow specific SEO best practices. They should be able to provide you with a detailed realistic list of improvements for your site.
They should also offer a summary of the work for your campaign. Finally, they should provide you with a reasonable time frame on how long they will work to achieve results.
Unfortunately, some SEO companies over promise but under deliver. These companies may seem legit in the beginning but are often using black hat tactics to game the rankings. Think twice if a company promises to deliver fast results.
Remember that SEO takes time. It takes months and even years to reap results. Avoid companies that seem to be using a one-size-fits-all cookie-cutter strategy.
How to select the right SEO service?
Assess your business goals before searching for any SEO company. Determine your site’s needs as well and identify your expectations. As mentioned before, an SEO Analysis will help identify weaknesses on your website.
It can be confusing to find the right SEO firm as there are a lot of companies out there. Consider these factors in choosing the best SEO company:
- Pricing/SEO Packages
- Expertise
- Track of Records
- Transparency
- Check testimonials, reviews, case studies, and references
- Customer support
How much does an SEO service cost and what to expect?
The price of SEO services depends on several factors. You need to know the scope of the work that the company provides. Further, it’s also important to know how they will measure the success of SEO campaigns.
Most SEO agencies structure their SEO pricing either per hour, per month, or per project:
Hourly SEO Package
The hourly SEO package is perfect for startups and freelancers. It’s also best for first-time clients who want to try out the service. An hourly SEO rate is about $80 to $200. This is similar to hiring a contractor to help fix a few things or assist with SEO tasks.
Monthly SEO Package
A Monthly SEO package is ideal for larger businesses that need more SEO strategies. This can involve on-page and off-page optimization, keyword research, and technical optimization.
Per SEO Project
One-time projects can cost higher depending on the needs of the business. A one-time SEO service can cost from $5,000 to upwards of $30,000.
What Can I Do to Improve My Search Engine Rankings?
Improving your search engine rankings requires regularly monitoring and analyzing your website’s performance. To measure website SEO performance, focus on optimizing relevant keywords, improving site speed, creating high-quality content, and obtaining backlinks from authoritative sources. Utilize tools like Google Analytics and Search Console to track your progress.
Measuring & Tracking Success of your SEO Campaign
As you have seen, SEO covers a wide range of topics. Tracking metrics plays a huge role in understanding the success of your campaigns.
It’s critical to measure how each SEO element impacts the results. Pivoting campaigns based on results is common and may be necessary to boost success.
Here are the engagement metrics you should be tracking to determine your SEO success:
- Bounce Rate – This metric shows your user experience. It refers to the percentage of visitors who are visiting your page but are leaving without browsing it, essentially “bouncing from the page”. The lower the number the better.
- Conversion Rate – Conversion rates are important so that you can track performance of your content in the eyes of your customers. It shows the percentage of visitors that complete a certain action. This can be an email submission, downloading of a report or completing a purchase.
- Time on the Page – It’s an important consideration to know how long your visitors stay on a page. If you have a 1,500-word blog post but only stay for 10 seconds that is something you should think about.
- Search Traffic – Analyzes your traffic. It shows the number of visits to your website as a result of organic or paid searches. SEO is tied directly to your organic traffic. If it is working, you should see an increase in traffic as your rankings improve.
- Scroll Depth – This shows how far a visitor is scrolling down your pages. Are they reaching the most important content on your page? If not, examine the quality of content and how you place them on the pages.
- Pages per Visit – It’s important to know if the pages will keep visitors longer on your site. Their stay matters to assess if they stay longer until they engage with your business.
Other important metrics include:
- Domain Authority & Page Authority (DA/PA)
- Number of Backlinks
- Keyword Rankings
- Organic Traffic
- Click-Through Rates
As you can see, tracking your SEO metrics is important in identifying key opportunities and areas of improvement. You need to understand your customer behavior, what they search for, what type of content ranks, and so on.
There are several SEO tracking tools that you can use to measure these metrics. You can use a multi-metric tracking system to check several metrics at the same time. In addition, conducting a site audit on your own or hiring an SEO expert to do it for you is the first step on your SEO journey.
Whether you decide to DIY or hire an SEO professional to help with improving your search engine rankings, we hope you enjoyed this post on the key things you need to know about guaranteed search engine rankings.
In case you need more help, Optimizer.com, an OnlineBusiness.com company, can help you rank better in search engine result pages. We offer performance-based SEO services that mean you get guaranteed results or else you get your money back.
To learn more about guaranteed search engine rankings, please visit Optimizer.com or speak to our team.
